Designed at OCAD for a Packaging Design Class

SmartSweet's Candy

For my packaging design assignment, I redesigned SmartSweets' Sweet Fish and Sour Melon Bites packaging to improve readability and hierarchy while maintaining the brand’s bold aesthetic. I adjusted the flavor imagery to create more space for text, repositioned the key phrase “Kick Sugar - Keep Candy” for better visibility, and placed the logo above the “3g of sugar” label to reinforce brand recognition. A competitive analysis of low-sugar candy brands like Kiss My Keto and Better Bears highlighted SmartSweets’ strong visual appeal but occasional readability issues. My redesign balances imagery and text placement, enhancing clarity while preserving the brand’s playful identity.