I’m a designer with experience in graphic design and marketing. I combine creativity with strategy to create work that’s visually engaging and effective.

I’m especially drawn to packaging design and the psychology behind it — how color, typography, and layout influence perception and create an emotional connection before someone even uses a product. In a space where thousands of products compete for attention, I’m fascinated by the small visual decisions that make someone pause, feel something, and choose.

I approach every project by immersing myself in the experience I want the audience to have, focusing on storytelling, emotion, and thoughtful design choices that make work feel memorable.