For my final color theory project, I created a website template for a family-owned dessert business, inspired by local shops in St. Henri, Montreal, QC. The business specializes in donuts and I chose a square-based layout that highlights these desserts, giving them a clean, distinct visual space. For the color palette, I selected soft pastel hues—lavender, light blue, pink, green, and white—to evoke feelings of happiness, calmness, and simplicity.

These colors create a welcoming atmosphere, appealing to those seeking an inviting, local dessert experience.I designed the website as a visual experience to reflect the bakery’s local charm and community feel. Starting with adjectives like kind, calm, happy, and hungry helped me clarify the mood. Each feeling connected to a pastel color, subtly conveying the bakery’s identity and drawing viewers to the treats’ simplicity and quality.

After establishing the emotional tone, I moved on to researching design ideas by examining similar projects, which helped me finalize the layout and typography. I then created a mood board and wireframe to organize my design thoughts. To further ensure my design choices resonated with the target audience—local young professionals, families, and older individuals in St. Henri—I developed a marketing avatar based on typical customer demographics.

Designed at OCAD for a Color Theory Class

St.Henri Donuts Bakery