Personal Branding Project

Dulcecito Miami

The Dulcecito Miami app and branding concept is a personal project designed to resonate with the unique Miami audience. Created in 2023, the app lets users order a range of desserts—macarons, cupcakes, cakes, milkshakes, and coffee—with options to customize flavors and build dessert bundles, supporting both quick pickup and scheduled delivery.

To capture the essence of Miami, I researched other local brands and studied Miami’s signature color palettes, focusing on the vibrant pastels and iconic Art Deco styles that define the city’s aesthetic. I explored brands like Pura Vida Miami, known for its lifestyle appeal and visually engaging food presentation, to draw inspiration for the feel of Dulcecito Miami.

Practicing with various logo concepts, I aimed to develop a design that reflects Miami’s energetic, stylish, and indulgent vibe, bringing a fun yet elegant look to the dessert experience. This project represents my vision of a brand that seamlessly blends Miami’s cultural vibrancy with the allure of sweet indulgence.