Personal Branding Project

Dulcecito Miami

The Dulcecito Miami app and branding concept is a personal project designed to resonate with Miami’s unique audience. Created in 2023, the app allows users to order desserts—macarons, cupcakes, cakes, milkshakes, and coffee—with customizable flavours and dessert bundles, supporting both quick pickup and scheduled delivery. To capture Miami’s essence, I researched local brands and studied the city’s signature color palettes, focusing on vibrant pastels and Art Deco styles. Drawing inspiration from brands like Pura Vida Miami, known for its lifestyle appeal and visually engaging food presentation, I explored various logo concepts to develop a design that reflects Miami’s energetic, stylish, and indulgent vibe. This project represents my vision of a brand that seamlessly blends the city’s cultural vibrancy with the allure of sweet indulgence.